Blog Archives / April 2012

If you were one of the billions of people in this world who go on the internet (obviously you are if you’re reading this) you heard about Mark Zuckerberg announcing Facebook’s 1 BILLION DOLLAR (in my Dr. Evil voice) acquisition of Instagram. That’s right, the photo sharing app. If you didn’t happen to notice the announcement taking the internet by storm, its ok, the effects are still lingering. From an outsider’s point-of-view, like most people in this world are, when you heard about the ‘Social Network’ dropping 10-figures, I’m sure it didn’t make sense. And I can understand...


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Last month Invisible Children, a San Diego non-profit group, released “Kony 2012: Beyond Famous” to raise awareness of Joseph Kony and the atrocities carried out by his Lord’s Resistance Army (LRA) in central Africa. Once the video hit the internet, it became an overnight phenomena. The video reached an all time high receiving one million views per hour, and is now the most watched viral video with over 100 million hits. Through out the 29 minute video, Invisible Children stresses that Facebook is the ideal grounds to raise awareness of the issue. “Right now, there are more people on Facebook...


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If you’re a business owner reading this to learn how to maximize social media I want you to know, you might fail at it. Why? Maybe you don’t see how you have to apply the basics of an original marketing strategy? Or you won’t apply yourself to learning about social media like you should? Either way, business common sense is just not as sensible as it used to be. Doesn’t mean that can’t change. When has there been a time in business where you can find out what people really think about your business instantaneously? Your business’ reputation could be exposed or respected at the push...


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