Email is one of the few forms of communication on the internet that nearly everyone understands and uses on a frequent basis. Over 3.1 billion people worldwide have an email address and by 2015 this number will increase to nearly 4.1 billion. Those numbers are staggering and something that social media cannot attest to… yet. Even social media requires you to have a valid email address in order to sign up.
With email, you have the ability to do so much more than with most digital marketing channels. Whether this means delivering updates about product via a e-mail newsletter or sharing information with an old colleague, email is an excellent and reliable source of communication.
Best of all, it’s legitimate and free to use. Google, Yahoo, Hotmail, and many others offer users the ability to personalize a main hub for this communication. Taking advantage of these services by creating lists of addresses and conveying relative information you can provide surpassing value.
Email marketing is one of the most effective digital marketing strategies right behind social networking sites and search marketing. With the mass amount of businesses transitioning to mobile phones, it makes easier for the average business owner to have access to their email instantaneously at all times throughout the day.
Unlike most other online digital marketing strategies, the business has the opportunity to bring the message to the consumer rather than your consumer having to come to you. Over the years, marketing with email has proved successful when it is done correctly. Some benefits of email marketing are:
E-mail campaigns, done correctly, take much energy, planning, and effort. Sure, anyone with fingers can punch out an e-mail, but the words you use and the message you convey in your e-mail are very important. Great e-mail marketing uses vast amounts of psychology to instill likability in the mind of the reader and to create a sense of urgency.
Every email campaign must incorporate value into its strategy. By implementing desire and interest, you can generate loyalty with the people on your e-mail list, your “Entourage”. Do that enough and you have just created something more effective than any other marketing strategy.
There are many different ways to leverage e-mail to market your business. The investment varies depending on whether you are looking to simply distribute updates and messages to your list in a monthly newsletter or are looking to put together a product launch campaign. There is no one-size-fits-all so the investment depends on what you are looking to accomplish.
Don’t know what you’re looking for? Let us help!
Packages start at $199/mo. and that is determined on your current campaign, the size of your list, the content you already have and the strategy that we feel will produce the results you are looking to achieve.